Department of Commercial sciences
Program name: Master’s degree in Services Marketing
- Level: Master
- Domain: Economics, Commercial Sciences and Management Sciences
- Field: Commercial sciences
- Specialty: Services Marketing
- Program Description:
A master’s degree in services marketing is designed to intellectually prepare students to pursue Ph.D. it allows the graduate to be integrated into commerce as a decision-maker.
The education’s goal is to assist students to obtain knowledge and abilities in business in both its global and functional dimensions, while also instilling in them an adaptive and synthesis-minded approach.
- Entry Requirements
The minimum bachelors rates accepted at Algerian universities are used to establish the rate at which a student must have earned their degree in order to enter the program.
Note that students are selected with a bachelor in marketing as a priority, followed by the rest of the disciplines.
- Program Units and modules
| Semester 1 | |
| Fundamental Education unit | Introduction to services Strategic marketing of services Customer Relationship Management |
| Methodological Education Unit | Statistical models entrepreneurship |
| Exploratory Education Unit | Public Procurement Law |
| Horizontal Education unit | English 1 |
| Semester 2 | |
| Fundamental Education unit | Marketing financial services Hotel marketing Tourism marketing |
| Methodological Education Unit | Statistical software Communication and administrative editing |
| Exploratory Education Unit | Competition Law |
| Horizontal Education unit | English 2 |
| Semester 3 | |
| Fundamental Education unit | Health Marketing Marketing transportation services E-marketing of services |
| Methodological Education Unit | Project evaluation Research methodology |
| Exploratory Education Unit | Consumer Protection Act |
| Horizontal Education unit | English 3 |
| Semester 4 | |
| Fundamental Education unit | Dissertation project |