Department of Commercial sciences
Program name: Bachelor’s degree in Marketing
- Level: Bachelor
- Domain: Economics, Commercial Sciences and Management Sciences
- Field: Commercial sciences
- Specialty: Marketing
- Program Description:
A Bachelor’s degree in Marketing is designed to prepare students intellectually to pursue a master’s degree in Service Marketing. it allows a graduate to get involved in the business as a decision-maker in the marketing field.
The aim of the education is to help students acquire knowledge and capabilities in the field of marketing in its global and functional dimensions while instilling in them an adaptive and synthesis approach
- Entry Requirements
The minimum baccalaureate rates accepted at Algerian universities are used to establish the rate at which a student must have earned their degree in order to enter the program.
- Program Units and modules
| Semester 1 | |
| Fundamental Education unit | Financial Accounting 1 Microeconomics 1 Introduction to economics |
| Methodological Education Unit | Statistics 1 Mathematics 1 |
| Exploratory Education Unit | An introduction to the sociology of organizations Introduction to the law |
| Horizontal Education unit | English 1 |
| Semester 2 | |
| Fundamental Education unit | Financial accounting 2 Microeconomics 2 Enterprise economy History of economic thought |
| Methodological Education Unit: | Statistics 2 Mathematics 2 |
| Exploratory Education Unit | Computer science 1 Commercial law |
| Horizontal Education unit | English 2 |
| Semester 3 | |
| Fundamental Education unit | Analytical Accounting Enterprise Management Macroeconomics 1 |
| Methodological Education Unit | Statistics 3 Enterprise Mathematics Research Methodology 2 |
| Exploratory Education Unit | Monetary Economy And Capital Markets computer science 2 |
| Horizontal Education unit | English 3 |
| Semester 4 | |
| Fundamental Education unit | Enterprise Economy Macroeconomics 2 Public Finance |
| Methodological Education Unit | Marketing Financial Mathematics |
| Exploratory Education Unit | computer science 3 |
| Horizontal Education unit | Corruption And Work Ethics |
| Semester 5 | |
| Fundamental Education unit | Marketing information system marketing researches consumers behavior communication |
| Methodological Education Unit | Marketing Services Green marketing |
| Exploratory Education Unit | Consumer Protection Act |
| Horizontal Education unit | English 4 |
| Semester 6 | |
| Fundamental Education unit | Strategic marketing International marketing E-Marketing |
| Methodological Education Unit | Database analysis Trainingship report |
| Exploratory Education Unit | Competition law |
| Horizontal Education unit | English 5 |