{"id":352,"date":"2023-11-13T23:28:01","date_gmt":"2023-11-13T22:28:01","guid":{"rendered":"http:\/\/www.univ-oeb.dz\/declic\/?p=352"},"modified":"2023-11-13T23:32:46","modified_gmt":"2023-11-13T22:32:46","slug":"analyse-de-limage-publicitaire-dexpression-francaise-comme-acte-de-communication-culturelle-cas-de-limage-fixe-non-sequentielle-dr-aifour-mohamed-cherif","status":"publish","type":"post","link":"https:\/\/www.univ-oeb.dz\/declic\/2023\/11\/13\/analyse-de-limage-publicitaire-dexpression-francaise-comme-acte-de-communication-culturelle-cas-de-limage-fixe-non-sequentielle-dr-aifour-mohamed-cherif\/","title":{"rendered":"Analyse de l\u2019image publicitaire d\u2019expression fran\u00e7aise comme acte de communication culturelle : cas de l\u2019image fixe non s\u00e9quentielle , Dr AIFOUR Mohamed Cherif"},"content":{"rendered":"\n\n\n\n\n
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  • Th\u00e8se intitul\u00e9e\u00a0: Analyse de l\u2019image publicitaire d\u2019expression fran\u00e7aise comme acte de communication culturelle : cas de l\u2019image fixe non s\u00e9quentielle.<\/strong><\/li>\n\n\n\n
  • Dr AIFOUR Mohamed Cherif, Universit\u00e9 d\u2019Oum El Bouaghi\u00a0\u00a0\u00a0<\/li>\n\n\n\n
  • Ann\u00e9e de soutenance : 2021<\/li>\n\n\n\n
  • Doctorat \u00e8s sciences<\/li>\n\n\n\n
  • Membre de l\u2019\u00e9quipe 1<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

    R\u00e9sum\u00e9<\/strong><\/h2>\n\n\n\n
    Les mutations ainsi que les ouvertures politiques, m\u00e9diatiques et surtout \u00e9conomiques que connait l\u2019Alg\u00e9rie depuis un peu plus de trois d\u00e9cennies, ont une incidence directe sur le contexte publicitaire avec une professionnalisation de la conception et de la diffusion des messages publicitaires. Cette nouvelle r\u00e9alit\u00e9 \u00e9conomique a fait l\u2019objet, dans cette th\u00e8se, d\u2019un questionnement visant \u00e0 v\u00e9rifier dans le cadre de la s\u00e9miologie de l\u2019image ainsi qu\u2019une analyse des diff\u00e9rentes cultures utilis\u00e9es dans le cadre de la conception d\u2019une publicit\u00e9, mais aussi la r\u00e9ception du public du message culturel.
    Nous avons choisi comme corpus quelques publicit\u00e9s autour de th\u00e8mes diversifi\u00e9s afin d\u2019avoir une vision globale sur l\u2019utilisation des diff\u00e9rentes cultures afin de faciliter la compr\u00e9hension ainsi que la m\u00e9morisation du message publicitaire.
    Mots cl\u00e9s :<\/strong> publicit\u00e9; s\u00e9miologie; cultures, repr\u00e9sentations.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Abstract<\/strong><\/h2>\n\n\n\n
    The changes as well as the political, media and especially economic openings that Algeria has known for a little more than three decades, have a direct impact on the advertising context with a professionalization of the design and distribution of advertising messages. This new economic reality was the subject, in this thesis, of a questioning aimed at checking in the context of the semiology of the image as well as an analysis of the different cultures used in the context of the conception of an advertisement. but also the reception of the public of the cultural message.
    We have selected as corpus some advertisements around diversified themes to have a global vision on the use of different cultures to facilitate the understanding and the memorization of the advertising message.
    Keywords:<\/strong> advertising; semiotics; cultures, representations.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":4,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/posts\/352\/revisions\/358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-oeb.dz\/declic\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}